Marketing, Branding and the Digital Age: 2013 American Corner Annual Conference

U.S. Ambassador to the Philippines Harry K. Thomas, Jr. delivers an inspirational message

Twenty-nine American Corners (AC) staff from all over the Philippines gathered June 19-21, 2013 in Manila to learn from each other’s best practices and approaches. The conference aimed to enhance the participants’ capabilities in managing American Corners and to keep up to date with new technology tools.

In the three-day conference, presenters discussed diverse topics on the global standards for American Spaces; explored branding and marketing to reach wider audiences including the differently-abled; and introduced the ‘EducationUSA’ services of the Philippine-American Educational Foundation. Participants also had an opportunity to practice using their respective tablets, digital cameras and laptops to learn more about basic photography and new trends in electronic resources and social media.

 Cultural Affairs Officers Alan Holst welcomes the participants

Hands-on activity on social media